Mergers & Acquisitions
IT estate migration & divestiture for creative industry M&A
KoobrikLabs brings together hands-on experience supporting M&A across creative and media organisations with practical technical leadership. We support studios, publishers, and content businesses through complex IT migrations, consolidations, and carve-outs while maintaining continuity across creative teams.
IT estate M&A
Technology underpins every modern creative organisation, from production pipelines and asset management systems to distribution platforms, audience analytics, and rights management environments. During mergers and divestitures, poorly managed IT transitions can disrupt creative teams, delay production timelines, introduce security risks, and reduce deal value.
Industry research consistently shows that IT separation represents a significant share of transaction risk and cost, with unexpected complexity putting timelines and bidding confidence under pressure. As investment in AI increases and regulatory and rights frameworks continue to evolve, creative data is becoming both more valuable and more challenging to manage effectively.
KoobrikLabs helps organisations mitigate these risks through a structured, creative-industry-specific approach focused on continuity, security, and long-term strategic value.
M&A IT services for creative organisations
1. Strategic IT due diligence
We start with a detailed review of both the source and target IT environments, covering infrastructure, applications, data estates, identities, security posture, and compliance requirements. Bringing IT into the process early helps reduce risk, limit unexpected issues during integration or divestiture, and maintain alignment with transaction goals.
Deliverables include:
- Detailed IT capability and risk evaluation
- System dependency mapping and inventory
- Integration constraints and opportunity identification
2. Migration, consolidation and separation planning
Whether you are bringing together two technology estates or separating a studio, division, or business unit, a clearly defined transition strategy is essential. Our planning phase connects technical decisions with business and creative priorities, helping teams set scope, sequencing, and critical decision points.
Our approach covers:
- Roadmaps for cloud, hybrid, or on-premises transition
- Platform consolidation strategies
- Transitional Service Agreement (TSA) readiness
- Data governance and compliance planning
3. M&A with minimal disruption
We oversee all aspects of migration or separation, including data transfer, cloud adoption, application realignment, and identity consolidation, to maintain continuity for creative teams, production partners, and key external stakeholders.
Core capabilities:
- Cross-platform data and workload migration
- Application rationalisation and integration
- IAM (Identity and Access Management) alignment
- Security hardening throughout transition
- Rebranding of digital estates
4. Post-transaction support
Following completion, new IT environments must operate reliably from the outset. KoobrikLabs supports creative organisations during and after the transition with ongoing services such as monitoring, optimisation, documentation, and governance handover.
Support highlights:
- Performance and security monitoring
- Operational handover guides
- Staff training and enablement
Why creative industry expertise really matters
KoobrikLabs isn’t like other consultancies. We are deeply embedded within the creative industries ecosystem, with firsthand experience supporting studios, agencies, publishers, and game teams. Built on the belief that creative teams deserve technology that understands their world, we understand production workflows, collaboration across creative teams, rights management, audience data, and the security requirements that matter to studios and creative organisations. Our expert team delivers value quickly while protecting the creative continuity that underpins your business.
Open Partner Ecosystem
We have in-depth expertise across the cloud partner ecosystem – working with the systems and tech you already use and love.
Our People
Work with creative industries M&A experts
Orlando WoodCEO
Leads KoobrikLabs with deep experience across film, advertising, and creative technology. Orlando brings a strong understanding of creative workflows and storytelling-led businesses, grounding KoobrikLabs’ work in how creative organisations operate and scale through change.
Libby LinfieldHead of AI
Leads the AI practice with experience designing and scaling applied AI and data products across private equity, pharma, retail, defence, space, and energy. Libby focuses on turning emerging technologies into practical, value-driving solutions that support both delivery and investment decision-making.
Nathaniel ChadwickChief Data Officer
Brings hands-on experience in entertainment marketing and broadcast environments, with expertise in digital and media asset management. Nathaniel has designed and operated large-scale DAM and MAM workflows supporting high-value creative assets.
Mark GrayTechnical Director
Responsible for the Infrastructure practice, with over 30 years’ experience delivering complex infrastructure programmes across M&A, IT estate migration, and cloud transformation. Mark brings deep expertise across multi-cloud, hybrid, and cloud-native environments, supporting organisations to build resilient, scalable technology foundations.
Los Angeles
United Kingdom
Los Angeles
United Kingdom
Guarantee a smooth M&A IT transition
Whether you’re planning a merger, acquisition, or divestiture, KoobrikLabs brings the clarity, experience, and technical leadership required to manage your IT estate transition confidently – without disrupting the creative work and teams that generate long-term value.
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