Turning hidden storage costs into clear insight across DAM and cloud
From fragmented storage to on-demand cost intelligence
About the client
A global creative production company managing large volumes of high-resolution media across Iconik (DAM) and LucidLink cloud storage.
With active projects, long-term archives, and client deliverables distributed across platforms, the organization needed a clearer understanding of where data lived, how it was used, and what it cost.
The Challenge
As storage volumes grew, visibility and control became increasingly difficult.
Teams needed fast, accurate insight into storage usage and cost without relying on manual analysis or switching between systems.
They faced three critical pressures:
- Fragmented Storage Visibility: Data spread across DAM and cloud storage required manual cross-referencing to understand total usage.
- Rising Storage Costs: Limited visibility into hot vs cold storage made it difficult to identify cost drivers and optimization opportunities.
- Manual Analysis Overhead: Teams spent significant time pulling data from multiple dashboards instead of focusing on production and delivery.
To improve efficiency and control spend, the studio needed a system that could unify storage data and surface actionable insights on demand.
Why KoobrikLabs
KoobrikLabs combines deep experience across media workflows, DAM systems, and cloud infrastructure to help creative organizations manage complex data environments.
We understand how production teams operate across multiple platforms and the challenges of balancing performance, cost, and accessibility. Our approach focuses on building lightweight, practical tools that integrate seamlessly into existing workflows while delivering immediate operational value.
This blend of technical expertise and creative industry understanding allows us to design systems that improve visibility, reduce overhead, and support smarter decision-making at scale.
Our Approach
KoobrikLabs built Data Pulse, an intelligent storage analysis tool designed to give teams an on-demand view of storage usage and cost across systems.
- Connected directly to Iconik and LucidLink via APIs
- Pulled and consolidated storage data into a single, unified dataset
- Scanned collections, projects, and file systems across both platforms
- Calculated storage usage across hot and cold tiers
- Generated accurate, on-demand storage metrics and cost estimates
- Built a storage heat map with tree maps, charts, and tables
- Enabled drill-down into collections, projects, and folders
- Provided multiple views for different user needs
- Identified high-cost storage driven by hot-tier usage
- Flagged opportunities to move assets to lower-cost tiers
- Enabled client-level cost visibility and reporting
Unified view across DAM and cloud storage
Clear identification of cost drivers and inefficiencies
Actionable insights for storage optimization
Outcomes
A single source of truth for storage
Teams can now see total storage across platforms in one place, eliminating manual reconciliation across systems.
Faster, data-driven decision-making
Production and operations teams can instantly identify which projects and clients are driving storage usage and cost.
Improved cost control and optimization
Clear visibility into storage tiers enables teams to reduce spend and optimize archive strategies.
A scalable foundation for ongoing insight
Data Pulse provides a repeatable way to monitor storage over time, supporting continuous optimization as data volumes grow.
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